WEBSITES FOR TODAYS WORLD

DIGITAL & PRINT GRAPHICS 

SEO & MARKETING


INSISTON


Websites - Graphics - Marketing

WEBSITES OVERVIEW

WEBSITE PLATFORMS WE USE

  • Responsive
  • Mobile or Smart Phone
  • HTML and HTML5
  • EASY EDIT Platforms:  WordPress, Concrete 5 and Joomla
  • Standalone Directories, eCommerce, Forums etc.
  • WHY we Don’t  use flash to build sites, but use it as a component

RESPONSIVE

Responsive websites are site which adapt or respond to the device which is accessing them.  Examples of such devices are:
  • Desktop computers
  • Laptop computers
  • Tablets
  • Mobile Feature Phones
  • Mobile Smart Phones
Because of the need to adjust and more importantly to reduce page size to optimum device screen size, responsive sites are built differently.
  • No frames used
  • No tables used
  • No sidebars used
  • Headers need to be responsive or won’t display
  • Images need to be responsive
  • Need small page weights
  • Need small image sizes
Because of the requirements to be fully responsive, most responsive sites are a bit plainer looking and you may not get to have all the fancy features of a standard site.  You typically won’t find elaborate photoshop designs that are the cutting edge many artists are looking for. The advantage however is your site when done properly it will look good on all devices, though a bit more simplistic. Responsive sites can be designed on the HTML, HTML5 , Joomla and WordPress platforms we use.  

MOBILE OR SMART PHONE

For some businesses having a dedicated Smart or Feature Phone is an outright necessity.  Like who?  Real Estate Companies, Restaurants, Locksmiths, Tow Truck companies, essentially any business which may be searched for by a person out and about driving around.  And smart phone users are rising fast, faster than any device before it. For the sake of functionality we recommend a dedicated smart phone platform over responsive.  Why? Everything is designed to look best on a smart phone or feature phone screen. First lets differentiate the difference between a smart and feature phone.  A smart phone has all features.  A feature phone has select features.  For the sake of simplicity when we refer to smart phones from here on out we imply both feature and smart phones. Smart phone websites or Mobile sites have the following requirements:
  • Tap to call buttons
  • Differing page layouts
  • Very small graphic sizes
  • Easiest to Navigate menus
  • Just the essentials of your service
Compare sites done as Standard and the other designed as Mobile or Smart Phone sites:    

HTML

HTML5

Easy Edit Website Platforms

Insiston’s primarily clients are small business and affiliate marketers.  Most of these clients have the following in common:
  • Tight Budget
  • No IT-Website-Graphics departments or staff available
  • Tight Budget, yes we know we mentioned it already
  • Need Easy Edit, self-managed website
  • What the ability to grow their site and change directions
  • What eCommerce capabilities, including accepting payment
  • Want multiple editors
  • Want membership capabilities
  • Want all the bells and whistles
  • Want blog capabilities included
Based on that criteria we offer 3 website Platforms we refer to as Easy Edit websites.
  • WordPress
  • Concrete 5
  • Joomla
Here is a great infographic by Devious Media which highlights the WordPress and Joomla platforms.  See Concrete5 beneath this infographic.

WordPress and Joomla

CONCRETE 5

Concrete 5 is an opensource CMS platform which offers Front-End editing like Joomla.  It also has a backend for structural care of the site.  With the page being editable from the front page its easy for your editors to make changes without worrying about messing up the structure of the site. Concrete 5 doesn’t have nearly as many plugins and many are premium or cost making the price of the build more expensive.  This includes things such as block dividers which cost $15 for single site use. Learn more about Concrete 5

JOOMLA

STANDALONE PLATFORMS

WHY WE DON’T BUILD FLASH SITES